Every Customer Conversation is a Moment of Truth

Leveraging Customer Centricity to Drive Profitable Growth

Available On-Demand
Date Held: February 13, 2014
Hosted by: Insurance Networking News
Duration: 60 Mins
Sponsor: PEGASYSTEMS


As an insurance carrier, your conversation with a policyholder makes a lasting impression - either good or bad. It is no longer merely the products you offer that matters. It is about the end-to-end experience and interactions that define a high-value, long-term customer relationship – or a quick defection. To grow profitable books of business you must offer more than a competitive product; you must provide an exceptional customer experience. Martha Rogers, Ph.D., co-founder of Peppers & Rogers Group has been recognized for more than 20 years as one of the leading authorities on customer-focused relationship management strategies. Click for full Bio. During this event she’ll share some case studies and best practices from leading edge organizations that have transformed from being product centric to customer centric.

Join in our dialogue with Martha Rogers, Peppers & Rogers and Eric Deitert from Pegasystems Click for full Bio as they discuss:

  • The consumer mindset of today’s digital insurance economy
  • Challenges to contemplate when considering customer centricity
  • Key ingredients required to implement a customer centric business model
  • Real life examples, insight and tools to empower success

Join us on February 13th at 2:00PM ET / 11:00AM PT for this complimentary one-hour webinar for carriers who seek to increase policyholder loyalty and retention through every interaction in 2014.

In appreciation for our webinar attendees, we will be offering a free download of our customer centricity white paper.


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