
Date held: November 12, 2008
Hosted by: Insurance Networking News
Duration: 1 hour
Today's customers now demand more from their insurers - they want more personalized, contextual communications, delivered in real time, via every sales and service channel: online or in the brokers office; via mobile phone or the mailbox.
Learn best practices for insurance firms on meeting these needs from Forrester Research Senior Analyst Craig Le Clair, and how companies are modernizing their communication processes across the enterprise.
If you need to supplement print with email, Web portals, text messages, RSS feeds, while maintaining consistency and control over your content, you can't miss this session.
Plus...a success-story from Saga Services, a leading UK insurer focused on customers over age 50. Learn how Saga has improved performance and customer loyalty by tailoring its communications to customer preferences and demographics.
Take 60 minutes and learn how you can gain:
- Speed to market: Quickly and easily create and deliver policies, quotes, EOBs and correspondence, for batch or real-time output
- Relevance: Deliver more personalized messages based on your customer's preferences, individual history, context and language
- Efficiency: Empower business users rather than relying on costly IT resources
- Consistency: Support multiple jurisdictions, brands and channels - all from a single template reducing risk
- Flexibility: Meet ACORD XML standards and support straight-through processing initiatives with a standards-based approach. This means easy integration with core systems (such as policy admin, claims, CRM, BPM, ECM or e-forms).
Whether you work in customer service, claims, marketing or IT, you need a modern approach to engaging with customers any time, any place. Learn why improving customer communications is becoming the new strategic imperative.
For more information on related topics, visit the following channels:
Customer Service Archive
Enterprise Technologies Archive
Customer Operations Archive