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Presents a FREE Web Seminar...

The Winds of Change are Altering the Market

Date held: April 22, 2008
Hosted by: Insurance Networking News
Duration: 1 hour

Gain Insight on Process and Technology Investments That Can Put the Wind in Your Sail for Growth in 2008

Shifts in customer behavior, distribution patterns and preferences provide significant growth opportunities for insurers prepared to embrace and leverage these emerging changes, according to findings of the World Insurance Report 2008. This international study was conducted by Capgemini and the European Financial Management & Marketing Association (EFMA) in cooperation with more than 11,000 insurance customers and industry executives in 10 countries. The study concludes that insurers that leverage behavioral segmentation to understand their markets and respond with flexible and adaptive IT infrastructure will be in a better position to capture market share.

Three main IT focus areas can help insurers overcome these challenges:

- enterprise data warehouses, analytics, and customer intelligence can enhance customer knowledge, and hone behavioral-driven customer segmentation;
- technology integration and service-oriented architectures can help insurers to adapt and change their distribution capabilities to meet market dynamics;
- next-generation customer relationship management tools can help insurers and networks to manage customers under a global, enterprise-wide umbrella.

Register now, and join Insurance Networking News and Capgemini Financial Services to learn how your organization can focus in on the investments that can make the difference for your business in 2008. All attendees will receive a copy of the World Insurance Report 2008.


Register Now

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