How to Leverage the Customer Experience in Insurance
Date Held: September 19, 2013
Duration: 1 Hour
Sponsor: Cincom Systems, Inc
In todays world where competition is only a click away, insurers simply cannot afford to deliver mediocre customer experiences any longer. Its all about the customer experience from beginning to end. No matter what line of insurance personal, commercial, life, workers compensation, health, etc. communications play a major role in ultimately shaping value for the customer.
Unfortunately, most insurers lack the customer-communications competency that they will need to survive in the new, information-rich, consumer-driven world. They struggle with multiple, disparate customer communication management (CCM) systems that are old, hard to maintain, produce only one kind of output and make it difficult to deploy emerging applications needed to service todays demanding consumer.
In order to succeed, insurers must shed their legacy burdens and invest in modern CCM technologies now or risk falling behind progressive competitors who understand the profound impact CCM can have on their competitive positioning and bottom line results.
Attend this webinar to hear Mark Breading, Partner with Strategy Meets Action (SMA) and Lori Gelter, Program Director with Cincom, make the case for investing in a modern CCM solution now.
Attendees will discover:
- The forces impacting insurers
- Where CCM fits
- Strategic imperatives driving CCM investments
- Why legacy CCM solutions fall short
- Key success factors for CCM
- Where insurers are realizing the payoffs from CCM
For more information on related topics, visit the following channels: