Bridging the Gap: Drive a Successful Carrier and Agent Relationship

Available On-Demand
Date Held: April 25, 2013
Hosted by: Insurance Networking News
Duration: 60 Mins
Sponsor: IBM

The relationship between insurance companies and the agents and agencies that sell their policies can be a complex one. Carriers are increasingly concerned about ensuring that they providing good service to their agents, but often there remains a gap between what factors an agent values and what insurance carriers believe they value. IBM recently completed an industry-wide survey of both insurance carriers and agents to understand what factors drive success for agent’s business. Join us for this webcast on Thursday April 25th for valuable information on how to improve your sales operations.

This webcast will examine:

  • The most common errors many insurance carriers make with agents
  • Best practices insurance carriers can employ to improve the agent experience
  • Forecast of trends and changes in the carrier/agent relationship

Each attendee will receive a written report of the Agent User Experience: Driving a Successful Carrier and Agent Relationship survey findings.

Jason Brown
, Principal, Practice Lead for Financial Services, ZS Associates
Brad Burnaman, SPM Industry Solutions, IBM Business Analytics Sales Performance Management

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