Analytics in Insurance: Retaining and Growing Your Customer Base

Available On-Demand
Date Held: March 27, 2013
Hosted by: IBM
Duration: 1 Hour
Sponsor: IBM

Insurance companies can’t afford to retain every customer at any cost. But those who fall behind on growing and extending the relationship with their best policyholders waste time, money and opportunity.

This one-hour videocast on Wednesday, March 27, 2013 at 12 PM ET will look at how insurance companies are using analytics to optimize product and service design, effectively market the right product to the right client using the right channel, and drive client and product profitability.

Featured speakers -- Craig Bedell, Worldwide Insurance Industry Executive, IBM Business Analytics Software Group and Eugene Blomberg, Global Big Data Insurance Leader in the IBM Software Group – will have an in-depth discussion on how agencies can:

• Use behaviorial, instead of demographic modeling, to identify ideal customers, reduce churn and improve upselling and cross-selling
• Leverage big data and customer analytics to tailor products and services to best meet the demands of individuals
• Significantly reduce campaign costs and increase long term customer profitability

They will look at how Corona Direct, Belgium’s second largest insurance company, was able to reduce its campaign costs by 30 percent and increase its long-term customer profitability by 20 percent.

Registrants are invited to submit questions on this topic and the panel will attempt to answer as many as possible during the conversation.

PS: Register now and receive the “Insuring for Success: Using Customer Analytics to Deliver Value” white paper from IDC Financial Insights.