Best Practices for Converting and Retaining Policyholders with Real-Time Consumer Insights
Available On-Demand
Date Held: October 18, 2012
Hosted by: Insurance Networking News
Duration: 1 Hour
Sponsor: Neustar Information Services
In the Direct-to-Consumer marketplace, today's insurance buyer is a multichannel, multi-offer shopper. In order to effectively compete for this business, insurers need to better identify, verify and message to consumers in a consistent and relevant manner —-across every touch point. This can only be fully achieved by gaining actionable consumer insights through the application of real-time data and predictive analytics.
In this webinar, industry veteran Craig Pentz, Director of Financial Services at Neustar Information Services, will lead a discussion on best practices and share real-life examples of how real-time consumer insights are empowering the insurance industry to improve conversion rates, reduce attrition and drive outstanding customer experiences via:
- 3rd party lead purchasing programs
- Display advertising and website optimization efforts
- Contact center and mobile strategies
Featured Speakers:
Craig Pentz, Director of Financial Services, Neustar Information Services
Greg Schibler, Vice President, E1 Analytical Services, Neustar Information Services
Jayne Aussavadegool, Sr. Director of AdAdvisor, Neustar Information Services
