Discover How 44 Health Plans Engage with their Members and Gain insight on Their Communication Strategies
Available On-Demand
Date Held: July 19, 2012
Hosted by: Insurance Networking News
Duration: 60 Mins
Sponsor: Pitney Bowes Software
Health plans continue to invest heavily in communication and analytic technologies to improve how they engage consumers. What’s surprising is that many firms lack coordination and visibility into their member interactions.
Join us for a free webinar on Thursday, July 19, as Janice Young, Program Director, IDC Health Insights, provides details of their groundbreaking survey of 44 health plans, asking about the key drivers of consumer interactions today and where organizations are making strides in digital migration and trigger-based marketing.
You’ll learn which technologies—including data management, predictive analytics, and multichannel platforms—can make a difference in satisfaction, and profits.
Attendees will also receive a free copy of the IDC Communication Study, sponsored by Pitney Bowes Software. You’ll learn what your competitors are doing to coordinate communications and effectively maximize member relations. And gain insights into how you can improve two-way dialogs with your customers, decrease costs and eliminate redundant processes—thereby gaining an edge in today’s rapidly evolving technologies.
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