The Truth about Online Self Service: Uncovering the Reality of What Customers Experience Online

Available On-Demand
Date Held: February 16, 2012
Hosted by: Insurance Networking News
Duration: 60 mins
Sponsor: Tealeaf

Insurance companies have made great strides in moving into online channels. Among their achievements: leveraging electronic delivery channels to drive self service tools for both customers and agents. Now as insurance carriers look to extend their online businesses to mobile devices like smartphones and tablets, they are challenged to balance the requirements of both groups to drive cost efficiencies and drive revenues.

In this webinar, we’ll review results of a recent study of the Insurance Network News readership that uncovers just how insurers are adapting to the ever-changing online world. You’ll learn how to capitalize on the wealth of intelligence generated through your company’s online interactions.

Join our webinar to learn:

• How to effectively manage your online channels and incorporate them into your overall business strategy
• The latest research about the insurance industry’s use of online channels
• The impact of online behavior on your brand
• How customer experience management can improve the way you do business across multiple channels

Ultimately, you’ll create a more meaningful online experience for users and better serve your customers.