Marketing Past the Premium: Prime Opportunities for Reaching and Retaining Customers

Available On-Demand
Date Held: July 21, 2010
Hosted by: Insurance Networking News
Duration: 1 Hour
Sponsor: Acxiom

At least $40 billion in auto insurance premiums were up for grabs in the past 12 months.

How do auto insurance customers feel about their providers? What are their attitudes? How can a carrier influence someone to switch to them, or keep and grow the business they have?

Insights from the recent Acxiom Insurance Consumer Dynamics Study will help insurance marketers create strategies for attracting prospects most likely to convert and growing them into long-term profitable customers by:

• Identifying quality leads and improving conversion
• Finding best opportunities for customer growth
• Maximizing media usage
• Utilizing real-time insights for successful engagement
• Understanding channel and content preferences

Cost savings may be an attention-getting promotional tool, but auto insurance consumers consider other factors in their shopping process – starting with the decision to even shop in the first place.

For more information on related topics, visit the following channels:

• Policy Administration