Using Customer, Marketing & Sales Analytics to Drive Revenue & Retention

Available On-Demand
Date Held: May 13, 2010
Hosted by: Insurance Networking News
Duration: 1 hour
Sponsor: SAP

Given current market challenges, you need answers to fundamental questions critical to maximizing revenue and retention, such as:

• How do you get the most of every valuable customer interaction
• How can you track the effectiveness of your outbound campaigns
• Can you identify customer sentiment and take advantage of it
• When is the best time to suggest a product to a customer
• How can you properly price you products to improve market acceptance and drive profitability

The key to answering these questions is to uncover hidden customer trends and insights and develop offers that are most attractive to each customer. This web seminar will show you how to achieve this by using analytics to identify your most profitable customers and take swift, proactive, and customer-centric measures that drive sales, increase wallet share and boost retention. You will discover how you can use analytics to:

• Profile and segment customers
• Anticipate customer behavior
• Increase revenue through cross- and up-selling
• Help with marketing campaign planning, execution, and monitoring across multiple channels so you can adjust campaigns midstream to maximize ROI.

Speakers:
Matt Josefowicz, Director, Novarica
Ted Luchsinger - Director of FS Industry Marketing, SAP BusinessObjects

For more information on related topics, visit the following channels:

• Data Management