National Guardian Life Turns to iPipeline’s e-App

Insurer purchases iGO to power the sales process in its preneed and final expense markets.

Virtual Water Cooler, November 8, 2012

Jennifer Morrell

National Guardian Life has selected iPipeline, a marketing, selling and processing solutions company for insurance carriers, distributors and producers, to automate how independent insurance professionals sell and process preneed and final expense products. iGO e-App, iPipeline’s intelligent fillable form solution, will power the sales process in the preneed and final expense markets.

“Our decision to apply the e-App solution to the preneed and final expense markets is based on the increasing demand among baby boomers for these low-risk policies. A-rated carriers are using the Velocity platform to cut costs, gain speed-to-market advantages, and achieve new efficiencies within our industry network and across the enterprise. In the months ahead, iPipeline will reveal how we are applying iGO e-App to other markets of high business value to our carriers, distributors and producers,” says Paul Melchiorre, president of iPipeline.

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