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BCBSF Names Livermore EVP and COO

August 14, 2008

Jacksonville, Fla. — Blue Cross and Blue Shield of Florida (BCBSF), Jacksonville, Fla., announced the appointment of Arnold "Duke" Livermore as EVP and COO, effective immediately. In his new role, Livermore will continue to report directly to Robert Lufrano, MD, chairman and CEO, BCBSF.

"We are very pleased to make this appointment," says Lufrano. "Having worked with Duke over the years, he has shown himself to be a proven executive leader with an outstanding track record in strategy development, business transformation and operational excellence."

Prior to this announcement, Livermore served as EVP, business operations for BCBSF.

Livermore joined BCBSF in January 2000 with the responsibility to direct capability development. In April of that year, he assumed the role of enterprise CIO for all business sectors of BCBSF, including accountability for all information technology strategies, architectures and governance. In 2003, he was given leadership responsibility for the Health Business Service Organization, in addition to his information technology duties. In 2006, he was named EVP, business operations, overseeing marketing, sales, delivery systems, information technology and service.

Source: BCBSF

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