American Family Launches Mobile Ad Campaign
Insurer looks to target younger demographic with in-app sponsorship of social gaming app.
Virtual Water Cooler, February 8, 2012
American Family Insurance is looking to the mobile space to snare the next generation of customers.
The insurer is launching a three-pronged ad campaign with the assistance of mobile ad network Mojiva. One prong is an integrated in-app sponsorship between American Family and a major social gaming application. Through Facebook and Twitter, players of the game are alerted to a "word of the day" that elevates brand awareness while encouraging interaction.
The campaign will also feature a “Request a Quote” app as well as a survival guide that furnishes consumers with tips on what to do during a natural disaster.
"Mobile expands our campaign's reach and influence, while offering an effective way to target appropriate audiences," Stephanie Oslie, regional media manager of American Family Insurance, said in a statement. "Because of mobile marketing's strong demographic and geographic targeting capabilities, we can identify consumers in need of insurance products and services with ease."
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