Related Items
  FREE Insurancenetworking.com Site Registration!
Sign up today and access the leading source of Insurance I.T. information on the Web.

Your FREE site registration entitles you to

FREE Insurance Networking eNewsletters

Search more than 7 years worth of archived data

White Papers and Industry Research that provide valuable insights on a variety of technologies and implementation issues

Access our Web Seminar series

   

Partnership Drives Analytically Led Direct Marketing

January 7, 2008

Chicago — Alterian, a global U.K.-based enterprise marketing platform provider has announced a new partnership with ChoicePoint Precision Marketing (CPPM), a ChoicePoint business and provider of direct marketing and database solutions that specializes in the insurance and financial services industries.

The Alterian Marketing Services Platform will power CPPM's multi-channel marketing strategies by consolidating information across those channels and providing instant, intuitive responses to queries. The Alterian platform is designed to enable CPPM's marketing and analysis teams to perform more advanced segmentation, decision making and tracking. 

CPPM initially elected to deploy four Alterian applications central to integrated direct marketing: The Alterian Engine, Data Discovery and Visualization, Selection Planner and Analytical Reporting.

Source: Alterian

Archive

Spotlights