The Future of Mobile is Context
Podcast Center, Posted: September 21, 2012
How much do you really know about what your policyholders experience when they connect with your insurance organization? This short audiocast, Hosted by Bill Loller, features an interview with Julie Ask of Forrester Research, Inc. regarding the critical role context plays in optimizing the mobile customer experience. As listeners will hear, context is also critical for the analysis of mobile usage data and statistics.