Views from the Front Lines of the Data-Analytics Revolution

INN Breaking News, March 10, 2014

Brad Brown, David Court and Tim McGuire

Our participants agreed that itís worth creating a center of excellence only if you can locate it in a part of the company where data-analytics assets or capabilities could have a dramatic strategic impact. For some companies, this meant IT; for others, marketing and sales or large business units. At one company, for instance, the analytics agenda is focused on exploiting a massive set of core transactional data across several businesses and functions. In this case, the center of excellence resides within IT to leverage its deep knowledge of this core data set and its role as a shared capability across businesses.

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