Top 5 Insurers for Each Social Media Platform

Metlife, Allstate and GEICO received the best scores for Facebook, Twitter and YouTube, respectively.

February 1, 2013

Chris McMahon

Of the 13 largest insurance companies studied, MetLife, Farmers and Liberty Mutual are the most successful with social media, according to "Who's Covered? Insurance Social Media Showdown," a report that examined the social-media activity of insurers from Sept. 1 to Oct. 31, 2012. The report was produced by Unmetric, a social media benchmarking company.

Get access to this article and thousands more...

All Insurance Networking News articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, podcasts, e-books, and conference discounts. Qualified members may also choose to receive our free monthly magazine and any of our e-newsletters covering the latest breaking news, opinions from industry leaders and developing trends.

Already Registered?

Free Site Registration