Top 5 Insurers for Each Social Media Platform
Metlife, Allstate and GEICO received the best scores for Facebook, Twitter and YouTube, respectively.
February 1, 2013
Of the 13 largest insurance companies studied, MetLife, Farmers and Liberty Mutual are the most successful with social media, according to "Who's Covered? Insurance Social Media Showdown," a report that examined the social-media activity of insurers from Sept. 1 to Oct. 31, 2012. The report was produced by Unmetric, a social media benchmarking company.
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