Does Social Media Work as a Customer-Acquisition Strategy?
The ease with which social media is ignored could be its greatest strength, according to Novarica's Matt Josefowicz.
INN Breaking News, September 12, 2013
Social media is not like other communications methods, and it's not particularly effective as a customer-acquisition strategy, explained Matt Josefowicz, a principal at Novarica, at the Insurance CIO Summit in Atlanta.
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