Predictive Models: The Real Impact

What kind of impact has predictive modeling had on profitability, loss ratio and rate accuracy?

May 6, 2014

INN Editorial Staff

P&C insurers have increased their use of predictive modeling in almost every line of business. However, most do not apply data-driven analytics uniformly throughout the enterprise, and usage fluctuates significantly by line of business and company size, according to Towers Watson's fifth annual "Predictive Modeling Survey." Predictive modeling has helped improve insurers' bottom lines, Towers Watson says; the effect on top-line results has been less significant.

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