Research Brief: Google Edging Nearer to Insurers

A slew of new products and data sources emphasize the speed with which the insurance industry is changing, which could threaten “fast followers,” according to Strategy Meets Action.

INN Breaking News, February 3, 2014

Chris McMahon

Google is embedding its technology into the lives of users and gathering new data to use in new, innovative ways that soon could begin to impact the insurance industry, according to “Google and Insurance: Far Reaching Implications,” a research brief from Strategy Meets Action, an insurance technology consulting firm.

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