Readers Respond: Does Anybody Know How to Fix the Industry's Image Problem?
A number of responses to a blog post have kept us thinking.
Insurance Networking News, March 6, 2013
A blog post from Pat Speer asked "Does Anybody Know How to Fix the Industry's Image Problem?" prompting a fair number of readers to respond.
Both on Twitter and thanks to a great comment on the original piece, a conversation has broken out about where to look for answers within the enterprise, as well as the nature of the question. Below is a sample of the responses we've seen on Twitter.
Keep the conversation going by responding to these in the comments section below, or tweet your thoughts at us (@_INN).
@_inn I think individual agent knowledge, work ethic and accountability are critical, if only to force companies to act "in good faith."
— MATIC (@zmobboss) February 27, 2013
@_inn better training - teach those in the business what business we are REALLY in - risk transfer NOT sales!
— Garth Leone (@gmleone) February 27, 2013
@_inn Education, for those who care. Others believe TV ads for attorneys painting entire industry in worst possible light. Losing battle.
— Jim (@SIUHeadline) February 23, 2013
@_inn be fair, pay claims on time, DON'T BE EVIL
— David Hayden-Case (@davidhaydencase) February 28, 2013
@_inn Apparently we insurance people don't. The book's conclusion was our familiar, "we're misunderstood" whine.
— Bruce Hicks (@oldst1x) February 27, 2013
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Comments (2)
I have been in the industry for over 30 years. The insurance industry provides products that secure the insureds financial well being with life, health and P&C products. The industry employes millions of Americans to sell and administer these products and all of these good people pay taxes and buy goods and services from businesses.
The insurance industry is a necessary component of a vital economy. You need insurance to buy a house, buy a car and protect your loved ones.
Why not mount an advertising campaign to explain the industry to the general public?.
Posted by: Richard W | March 6, 2013 4:57 PM
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I have been in the industry for over 30 years. The insurance industry provides products that secure the insureds financial well being with life, health and P&C products. The industry employes millions of Americans to sell and administer these products and all of these good people pay taxes and buy goods and services from businesses.
The insurance industry is a necessary component of a vital economy. You need insurance to buy a house, buy a car and protect your loved ones.
Why not mount an advertising campaign to explain the industry to the general public?.
Posted by: Richard W | March 6, 2013 4:57 PM
Report this Comment