P&C Insurers Lead the Industry in Mobility
A new report from Forrester provides an overview of mobile capabilities in insurance, including an array of potential functionalities and customer interest.
January 24, 2013
P&C insurers currently lead the industry in terms of mobile integration, while many health and life insurers have made investments in mobile capabilities as well, according to “The State of Mobile Insurance in 2013,” a new report from Forrester. The overall pace of investment, however, prompted Forrester to warn insurers making only limited mobile efforts that they will soon give up certain competitive advantages to insurers more aggressively pursuing the channel.
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