Online Insurance Purchases Increasing Across Europe

UK leads in online research and purchases; increases fueled by rise of aggregators.

INN Breaking News, February 11, 2013

Chris McMahon

As a combined average, 42.3 percent of Europeans switching auto or household insurers, or buying for the first time, did so online last year, according to “Aggregation Metrics: Consumer Approaches to Insurance Comparison Sites in Europe,” a research paper from Finaccord. This up from 35.4 percent in 2008, making online aggregators and online comparison sites the fastest-growing distribution channel.

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