Mobile Now Mission Critical

Forrester Research finds apps are helping insurers increase revenues, decrease loss expenses and reduce risk.

INN Breaking News, July 25, 2014

Chris McMahon

Mobile services can help insurers increase revenues, decrease loss expenses and reduce risk, according to “Make The Business Case For Mobile Insurance,” a white paper by Ellen Carney at Forrester Research. However, justifying the expense of app creation, aligning the mobile business case to organizational priorities and setting realistic expectations for costs and risks, are critical to their success, Carney says.

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