Consumers Show Growing Interest in Insurance Telematics

Vehicle-generated data seen as value-add for UBI offerings; 45 percent of consumers are interested in products that will inform them about their driving habits.

September 4, 2014

Lenny Liebmann

Buyers have historically viewed usage-based insurance (UBI) as a way to get rewarded for their safe driving habits with reduced premiums.  But a new study from LexisNexis indicates that the driving data generated for UBI can itself be of value for consumers—especially those with teen drivers in their households.

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