Manulife Launches App for BlackBerry, iPad
Insurer looks to take advantage of customer-preferred platforms with InsureRight, an app designed to calculate coverage.
Insurance Networking News, February 6, 2013
Manulife has released InsureRight, an app for the BlackBerry 10 smartphone and the Apple iPad. The app uses an interactive approach to help consumers learn about insurance and help them estimate how much life insurance they may need.
Manulife says the app is based on InsureRight.ca, a Manulife website that provides consumers with tools and calculators to help determine how much life and health insurance they may need. The app is built to take advantage of the user's particular platform, so he can explore financial protection goals using the device with which he’s most comfortable.
For use on any BlackBerry 10 device or Apple iPad, the app includes a video to help users think about what they may want to protect, and a “Risk Calculator” to help them learn about the risks they may face, Manulife says. A Quick Quote calculator provides an estimate of how much life insurance the user may need. With the app, users can access InsureRight with or without an Internet connection.
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