More Teens Drink, Drive on New Year's Eve Than on Any Other Holiday
Peer pressure can be a positive factor in curbing the behavior, notes study.
Insurance Networking News, December 28, 2011
New data from Liberty Mutual and Students Against Destructive Decisions (SADD) reveals that teens believe New Year's Eve is the most dangerous time of year to drive, yet it also is the holiday or event when teens most frequently drive under the influence of alcohol or other drugs.
According to the survey of nearly 2,300 eleventh and twelfth graders, when teen drivers were asked about how dangerous they feel certain events are for driving and the likelihood of driving under the influence of alcohol or drugs on one of these events, New Year's Eve topped both lists.
When asked to rank all holidays/events, 49 percent of teens answering the survey ranked New Year’s Eve as one when it is very/extremely dangerous to drive, and 10 percent of those teens admitted driving under the influence of alcohol or drugs after this event.
Yet, a large majority of teen drivers said that they would stop driving under the influence of alcohol (94 percent) or marijuana (90 percent) if asked by a passenger to do so. Teen passengers remarked that they would be significantly more likely to ask a peer to stop driving after drinking than after using marijuana (87 percent vs. 72 percent), and female passengers are more likely to speak up against either driving behavior than males (90 percent vs. 83 percent for alcohol; 78 percent vs. 65 percent for marijuana).
"New Year's Eve is a time to celebrate both the past year and the possibilities of the year to come, yet far too often poor decisions by teens result in tragic injuries and deaths," said Stephen Wallace, senior advisor for policy, research and education at SADD. "To avoid a fatal start to the New Year, teen passengers need to use their voices if they have concerns about their friends' behaviors. They will be heard."
Parents also can play an important role to ensure safety is top of mind on New Year's Eve. Liberty Mutual/SADD research shows that clear driving ground rules, with mutually agreed upon expectations, consequences and rewards, are effective in curbing unsafe driving behaviors by teens. The Parent/Teen Contract at LibertyMutual.com/TeenDriving offers families a starting place to begin the safe driving conversation and set those rules.
"Prior to New Year's Eve, parents need to have a conversation with their teen drivers about the dangers of driving under the influence of drugs and alcohol and fatigue as well as how to be a good driver and a good passenger," said Dave Melton, a driving safety expert with Liberty Mutual and managing director of global safety. "Teens also need to be prepared for dangerous behaviors of other drivers who will be impaired on New Year's Eve. Having this important conversation provides an opportunity for parents to share their concerns and determine rules and consequences that help their teen driver make healthy, safe choices for themselves and their friends, so they don't become another headline."
Additional helpful tools and resources about how to be a safe and responsible driver can be found at www.LibertyMutual.com/TeenDriving. The website provides state-by-state teen driving laws, tips on driving in inclement weather, practice permit tests, and video demonstrations of safe driving techniques, including parallel parking. Other important safety information can be found at www.sadd.org.
Liberty Mutual Insurance and SADD commissioned ORC International, an InfoGroup Company, to conduct a qualitative and quantitative study to measure teen driving attitudes and behaviors. The study was initiated with a series of four focus groups held in Harrisburg, Pa., and San Francisco in October 2010, followed by a survey of 2,294 teens in eleventh and twelfth grades from 28 recruited high schools across the country in January 2011. Overall findings for the study can be interpreted with a 95 percent confidence interval with an error margin of +/- 2.02 percent.
For more information on related topics, visit the following channels:
Add Your Comments...
If you have already registered to Insurance Networking News, please use the form below to login. When completed you will immeditely be directed to post a comment.
You must be registered to post a comment. Click here to register.