Lack of Centralized Approach Hurting Data Quality

U.S. organizations think one-quarter of their data is inaccurate, which negatively impacts business intelligence, marketing and customer engagement efforts.

INN Breaking News, January 22, 2014

Bob Violino

The prevalence of inaccurate data means organizations are struggling to meet strategic goals, according to a new report from Experian Data Quality, a part of Experian Marketing Services and a provider of contact data management software and services.

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