The Digital Tipping Point: McKinsey Global Survey Results

Organizations’ efforts to go digital—and drive growth through digitization—are picking up steam. But many have more work to do before they can scale their efforts and see material impact.

INN Breaking News, July 1, 2014

Josh Gottlieb and Paul Willmott

After years of revving their engines, many companies are gaining momentum with their digital initiatives. Executives say their CEOs are more involved in digital efforts than ever before and that their enterprises are now investing enough to meet their overall digital goals. Yet McKinsey’s latest survey on digitization also finds that many respondents say their companies must address key organizational issues before digital can have a truly transformative impact on their business.

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