Creating Strategic Alliances? Where to Go

Insurers turn to their peers and attend industry meetings to conduct due diligence about potential business partners, according to study.

INN Breaking News, May 1, 2012

Carrie Burns

Many insurers currently are involved in seven or more strategic alliances, which were most likely initiated through peer networking. This analysis is drawn from findings from a Inter-Company Marketing Group’s (ICMG) recent survey of more than 70 insurance companies.

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