How SunLife Leverages LinkedIn and Stays Compliant

Software helps the insurer monitor and archive its activity in social media, while enabling the company to plan and publish content to multiple social platforms simultaneously, track consumer engagement and participate in meaningful two-way dialogue.

INN Breaking News, February 28, 2014

Bob Violino

One of the potential benefits of social media is the ability to build and strengthen relationships with customers and business partners, and insurers are looking for ways to leverage these sites to do just that.

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