How Data Can Demystify Next-Gen Consumers

February 28, 2013

Justin Stephani

“Moving forward, it’s critical to have a better understanding of who your customers are. Until you have that, it’s going to be very difficult,” says Lassignardie. “Do you need to have everything on your mobile or are there only certain pieces that are most important for the client and they can get the rest through other channels? It’s a matter of understanding what roles it will need to play.”

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