How Data Can Demystify Next-Gen Consumers

INN Breaking News, February 28, 2013

Justin Stephani

“Moving forward, it’s critical to have a better understanding of who your customers are. Until you have that, it’s going to be very difficult,” says Lassignardie. “Do you need to have everything on your mobile or are there only certain pieces that are most important for the client and they can get the rest through other channels? It’s a matter of understanding what roles it will need to play.”

Get access to this article and thousands more...

All Insurance Networking News articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, podcasts, e-books, and conference discounts. Qualified members may also choose to receive our free monthly magazine and any of our e-newsletters covering the latest breaking news, opinions from industry leaders and developing trends.

Already Registered?

Free Site Registration