How Data Can Demystify Next-Gen Consumers
INN Breaking News, February 28, 2013
“[Avoiding customers] was actually easy when brokers or agents took care of all that, but now that it’s easy for customers to switch carriers and users are becoming much more sophisticated, this makes it easy for carriers to lose touch with their customers,” says Cummings. “The next generation coming is not used to working with middle men but instead going on their social network and saying, ‘ I just bought a car, do you guys have any suggestions of what insurance I should pick?’ It’s terrifying insurers actually.”
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