How Data Can Demystify Next-Gen Consumers

Generation Y consumers present a unique and fast-moving target for insurers; catching them may require real-time insights and even faster, more agile systems.

February 28, 2013

Justin Stephani

How and where do customers want to do business? This question is plaguing insurers. As one formidable generation grows older and a new one comes of age with completely different lifestyle and purchasing habits, insurers are slowly realizing that they’ll need to abandon traditional business operations in order to keep up. But how do they do that when their new consumers are so drastically different from those they’re used to doing business with? To solve the enigmas that next-gen consumers present to insurers, data is proving to be the path to concrete answers.

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