Getting Social Media Right the First Time

MassMutual raises the bar and keeps it there.

INN Breaking News, October 30, 2012

Pat Speer

It’s no surprise that insurers are using social media to help define, build and integrate their brands against the myriad platforms available to them, and some are clearly farther along the path than others. This was made evident yesterday at LIMRA’s 2012 annual conference in Chicago, where MassMutual shared with attendees nuances of its sophisticated and successful social media plan.

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