Customer Analytics: Social and Predictive Gains a Few Years Off
In a Forrester survey of 90 enterprise customer analytics practitioners, including insurers, social analytics is the most popular analytics program companies are looking to pilot in the next couple years.
August 16, 2012
Customer analytics should be ready to take an enterprise-level leap into real-time operations, social metrics and advanced data crunching in the next few years, according to analyst insight and a new market assessment from Forrester Research.
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