Which Emerging Markets Demand Connected Vehicle Technology?

Drivers in emerging markets are twice as likely to buy a car based on in-vehicle technology options than vehicle performance, according to Accenture report.

INN Breaking News, December 2, 2013

Chris McMahon

Drivers in emerging markets are twice as likely to buy a car based on in-vehicle technology options than vehicle performance, according to “Connected Vehicle: What Drivers Want,” a report from Accenture. And, interest in the technology demonstrates the importance of connected vehicles to the auto industry and future sales in those markets, the management consulting firm said.

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