Lessons Learned from Selling the Exchanges

Looking back on the first open enrollment, just what worked and what lessons were learned to raise the number of enrollees further for 2015?

INN Breaking News, May 16, 2014

Brian M. Kalish

Everyone understands that advertising helps sell products and that was the top way to sell health plans through the public exchanges. But looking back on the first open enrollment, just what worked and what lessons were learned to raise the number of enrollees further for 2015?

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