Consumerization and the Transformation of Distribution

To increase market share and relevancy, insurers need to do more than graft digital strategies onto legacy systems.

August 14, 2014

Chris McMahon

Whether or not insurers are ready, consumers are open to change when it comes to shopping for and buying insurance products. According to research from Accenture, 67 percent of insurance customers would consider purchasing insurance from organizations other than insurers; 23 percent would consider buying from online service providers such as Google and Amazon; and 52 percent would prefer to apply for or purchase insurance products online.

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