10% of Consumers Will Change Carriers in the Next 6 Months
Cross-channel ad spending is a more effective way for insurers to spend ad dollars, according to survey.
August 22, 2014
Rocket Fuel, a company offering artificial intelligence advertising applications for digital marketers, has released a report that shows 10 percent of consumers will change insurance providers in the next six months, with price being the most likely factor (49 percent) in the decision to change providers, followed by reputation (17 percent).
All Insurance Networking News articles are archived after 7 days. REGISTER NOW for unlimited access to all recently archived articles, as well as thousands of searchable stories. Registered Members also gain access to exclusive industry white paper downloads, web seminars, podcasts, e-books, and conference discounts. Qualified members may also choose to receive our free monthly magazine and any of our e-newsletters covering the latest breaking news, opinions from industry leaders and developing trends.