10% of Consumers Will Change Carriers in the Next 6 Months

Cross-channel ad spending is a more effective way for insurers to spend ad dollars, according to survey.

August 22, 2014

Jennifer Morrell

Rocket Fuel, a company offering artificial intelligence advertising applications for digital marketers, has released a report that shows 10 percent of consumers will change insurance providers in the next six months, with price being the most likely factor (49 percent) in the decision to change providers, followed by reputation (17 percent).

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