Security Fears Slow App Acceptance

Many consumers still don’t feel comfortable using mobile insurance applications and many consumers don’t even know if their insurers offer a mobile app.

May 20, 2014

Jay Blickstein

Many consumers still don’t feel comfortable using mobile insurance applications, which is holding back the apps’ widespread adoption, according to a report from the Deloitte Center for Financial Services. The biggest user concerns, said the Deloitte report, “Mobile Financial Services: Raising the Bar on Customer Engagement,” are a lack of trust in the security of wireless networks and the effectiveness of mobile identification technologies. According to the report, 45 percent of insurance customers said they were either extremely concerned or very concerned about mobile devices’ overall data security.

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