CRM and E-commerce Applications Sales Projected to Increase 10%
Product lifecycle management and innovation management platforms also among the fastest growing through ‘18, according to Ovum.
July 9, 2014
The customer-engagement application market is projected to be among the fastest growing across industries between 2013 and 2018, according to “Enterprise Application Software Market Forecasts,” from analyst firm Ovum. This trend is corroborated by Ovum's “ICT Enterprise Insights” report, which found growth was the top priority, followed by greater customer focus, compliance, cost reduction, and innovation, across a global population of 6,698 enterprises.
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