Customer Data Quality on the Rise

Experian QAS survey finds fewer than 1 percent of businesses lack data quality initiatives.

INN Breaking News, January 23, 2013

Chris McMahon

As businesses offer more multi-channel opportunities for customer interactions, they increasingly rely on data to communicate with customers and provide business intelligence. However, as much as 94 percent of businesses surveyed say that there is some level of inaccuracy in their systems, according to “Data Quality and the Customer Experience: Today’s consumer and how contact data affects relationships,” a white paper from Experian QAS.

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