Consumer Demands are Driving Insurers to Digital

Price comparisons, ratings and reviews are now “old school,” according to Forrester Research, and armed with digital tools, consumers are filling many legacy insurance roles.

INN Breaking News, April 25, 2014

Chris McMahon

Insurers have lagged other industries in terms of delivering the kinds of digital experiences that consumers have come to expect and soon will demand, according to “Trends 2014: North American Digital Insurance,” a report from Forrester Research.

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