Co-Branding in the Digital Age

Carriers, including Safeco Insurance, are joining an effort to increase the online presence of individual agents and bolster awareness of the independent agency channel as a whole.

INN Breaking News, March 28, 2014

Laura Goodenow

Carriers continue to battle each other for business with independent agents. Meanwhile, consumers continue to flow into the direct channel. “Consumers are shopping and learning more about insurance than they ever were in the past,” says Safeco Insurance president Matt Nickerson.

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