Brand Simplicity Index Praises GEICO

Insurance industry, as a whole, is pinned as one of the worst industries in terms of brand simplicity.

INN Breaking News, October 16, 2012

Justin Stephani

GEICO has the simplest brand among U.S. insurers, according to Siegel+Gale released its 2012 U.S. and Global Brand Simplicity rankings today. GEICO, ranked 21 out of 125 U.S. brands, was the only insurer to be considered a “leader,” as Allstate, which was ranked 84th in the United States as the only other insurer listed, was the last brand included in the “middle of the pack” section. 

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