Brand Simplicity Index Praises GEICO

Insurance industry, as a whole, is pinned as one of the worst industries in terms of brand simplicity.

October 16, 2012

Justin Stephani

GEICO has the simplest brand among U.S. insurers, according to Siegel+Gale released its 2012 U.S. and Global Brand Simplicity rankings today. GEICO, ranked 21 out of 125 U.S. brands, was the only insurer to be considered a “leader,” as Allstate, which was ranked 84th in the United States as the only other insurer listed, was the last brand included in the “middle of the pack” section. 

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