Adoption of Predictive Models Increasing Among P&C Insurers

The vast majority of insurers report positive impact on bottom line, but a survey by Towers Watson finds applications and adoption rates vary substantially by line of business and insurer size.

INN Breaking News, March 20, 2014

Chris McMahon

P&C insurers have increased their use of predictive modeling in most every line of business. However, they largely do not apply data-driven analytics uniformly throughout the enterprise, and usage fluctuates significantly by line of business and company size, according to Towers Watson’s fifth annual “Predictive Modeling Survey.”

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