The 3 Most Innovative Areas in Insurance
2013 has been a breakthrough year for innovation in insurance, according to a recent report, and marketing isn’t the only area showing results.
INN Breaking News, October 21, 2013
There’s been a breakthrough in innovation in the insurance industry, according to Strategy Meets Action (SMA). In its second annual “Innovation in Insurance” report, the research and consulting firm said that while in 2012 insurers were beginning to establish collaborative environments and nurture a culture of innovation within their firms, now almost all insurers (87 percent) in its research have some form of innovation underway. And 20 percent say they have a strong innovation culture in place.
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