Report: Insurers Must Improve e-Service Functionality
Gartner cautions that social, mobile, cloud and information are driving new and different business scenarios that insurers ignore at their own peril.
December 11, 2012
CIOs and IT managers designing, developing and implementing consumer portals and electronic services—everything from product marketing and sales to after-sales service delivery—need to assess a “nexus of forces,” mutually reinforcing social, cultural and technological factors, including social, mobile, cloud and information, that are “driving new and radically different business scenarios,” according to a new white paper from Gartner Group entitled “The Nexus of Forces Will Drive Insurers to Pursue E-Service Innovation.”
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